Families of September 11 is now operating as the For Action Initiative. The web pages on this site are available for informational purposes only. Please visit us at www.foractioninitiative.org.

August 16, 2005

One Day's Pay Launches NYC Remembers

Families of September 11 (FOS11) today attended the kickoff event for "NYC Remembers," an initiative intended to ultimately transform 9/11 into a day of voluntary charitable service throughout New York City. It is part of the national One Day's Pay campaign to establish 9/11 as a nationally recognized day of service, charity and compassion.

Three 30-second spots are currently scheduled to air throughout the NYC area mostly in prime time slots for four weeks, starting on Tuesday, August 17, through the week of September 11. The public service ads will encourage individuals, employers and organizations to visit a special website to support the observance, www.nycremembers.org.

The website provides a "one-stop-shop" in the form of links to many volunteer and giving opportunities through nonprofit partners, including New York Cares, the Mayor's Volunteer Center and the United Way of New York City. The site also invites visitors to voluntarily "pledge" to observe 9/11 as a day of service -- the group has a goal of generating at least two million pledges this year.

Below is a letter to 9/11 family members from Jay S. Winuk, Vice President of One Day's Pay. To learn more about volunteer opportunities, please visit FO11 Support Resources -- Volunteer.

Dear 9/11 Family Members:

As many of you know, One Day's Pay is the initiative to establish September 11 as a national day of service in the United States, founded in honor of our lost loved ones and those who rose in service to assist those in need after the attacks.  The initiative has the support of the leaders of many 9/11 family, volunteer and survivor groups; the U.S. Congress; and many leading corporations and nonprofits.  We estimate that more than two million people in the last two years have participated in the initiative and engaged in charitable service on or around the 9/11 anniversary.

This year, in addition to our national initiative, One Day's Pay is launching "NYC Remembers," a New York area program geared to local residents and businesses.  Over time we will launch similar programs in other major markets as an overlay to the national program.  As part of that effort, beginning on Thursday, August 18, televised public service announcements (PSA) narrated by Oscar nominated actor Gary Sinise will debut in New York City on a trial basis informing audiences about NYC Remembers and One Day's Pay.  The ads, developed with direct input from several 9/11 family members and other caring individuals, will encourage people to mark the anniversary by engaging in charitable service.  The ads will run on NY-area stations through September 11.  Some news media may report on them in advance of Thursday.  Similar radio PSAs will run during that time period nationwide as well.

You can access these ads beginning on Wednesday, August 17, at www.nycremembers.org. We hope you find these ads thoughtful, effective and meaningful, and thank you in advance for your support of One Day's Pay and NYC Remembers.


Jay S. Winuk
Brother of Glenn
Vice President
One Day's Pay